Migration

Migrando do Mailchimp pro Mailmundo.

Mailchimp domina email marketing SMB mas o lock-in do audience builder e o pricing por contato penalizam marcas de cleaning em crescimento. Mailmundo te dá as mesmas campaigns + automation com tracking branded no seu domínio e pricing que escala com envios, não contatos.

Por que operadores migram

  • Audience builder lock-in: leaving Mailchimp means rebuilding your segmentation logic from scratch.
  • Pricing punishes growth: you pay per contact, even contacts you never email. Cleaning brands accumulate dormant contacts fast.
  • No transactional path — you'd still need a separate ESP (Mandrill is buried inside Mailchimp's pricing trap).
  • Generic templates and AI. Nothing built for cleaning industry verticals.

O que continua igual

  • Same audience segmentation concepts — we map Mailchimp segments to Mailmundo segments 1:1.
  • Same merge tag syntax (we support Mailchimp's |MERGE_FIELD| alongside Liquid).
  • Same campaign scheduling + A/B testing + drag-drop visual editor (in admin web).
  • Same compliance footer requirements.

O que melhora

  • Pay for sends, not contacts. Dormant contacts cost zero.
  • Transactional + marketing on one platform, one bill.
  • Branded tracking domain + preference center (no mailchimpmail.com).
  • Hash-chained audit log + per-key API scopes (Mailchimp has neither).
  • AI Copywriter with cleaning industry vocabulary.
  • Trilingual EN/PT-BR/ES + 9 more locales for templates.

Passos da migration

  1. 1. Export audiences + tags + custom fields

    Mailchimp: Audience → All Contacts → Export. Mailmundo importer maps tags → contact_tags 1:1, custom fields → contact_attributes JSON.

  2. 2. Translate templates (Mailchimp blocks → MJML/Liquid)

    We provide a Mailchimp template translator (npx @mailmundo/migrate mc). Handles classic editor + new editor templates. Drag-drop blocks become MJML sections.

  3. 3. Map segments to Mailmundo rule-based segments

    Mailchimp segment rules (e.g., "opened in last 30 days AND in segment Premium") translate to Mailmundo segment expressions. We review with you before going live.

  4. 4. Verify domain + claim sender reputation

    Add DKIM + SPF + DMARC for mailmundo.com (or your tracking subdomain). Mailmundo SES gradually ramps your reputation in parallel with Mailchimp running.

  5. 5. Migrate one campaign at a time

    Start with a low-stakes newsletter. Compare opens + clicks + unsubscribes vs Mailchimp baseline for 2 sends. Then migrate the rest of the calendar.

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