Migration

Migrating from Mailchimp to Mailmundo.

Mailchimp owns SMB marketing email but its audience builder lock-in and contact-tier pricing punish growing cleaning brands. Mailmundo gives you the same campaigns + automation with branded tracking on your domain and pricing that scales with sends, not contacts.

Why operators move

  • Audience builder lock-in: leaving Mailchimp means rebuilding your segmentation logic from scratch.
  • Pricing punishes growth: you pay per contact, even contacts you never email. Cleaning brands accumulate dormant contacts fast.
  • No transactional path — you'd still need a separate ESP (Mandrill is buried inside Mailchimp's pricing trap).
  • Generic templates and AI. Nothing built for cleaning industry verticals.

What stays the same

  • Same audience segmentation concepts — we map Mailchimp segments to Mailmundo segments 1:1.
  • Same merge tag syntax (we support Mailchimp's |MERGE_FIELD| alongside Liquid).
  • Same campaign scheduling + A/B testing + drag-drop visual editor (in admin web).
  • Same compliance footer requirements.

What gets better

  • Pay for sends, not contacts. Dormant contacts cost zero.
  • Transactional + marketing on one platform, one bill.
  • Branded tracking domain + preference center (no mailchimpmail.com).
  • Hash-chained audit log + per-key API scopes (Mailchimp has neither).
  • AI Copywriter with cleaning industry vocabulary.
  • Trilingual EN/PT-BR/ES + 9 more locales for templates.

Migration steps

  1. 1. Export audiences + tags + custom fields

    Mailchimp: Audience → All Contacts → Export. Mailmundo importer maps tags → contact_tags 1:1, custom fields → contact_attributes JSON.

  2. 2. Translate templates (Mailchimp blocks → MJML/Liquid)

    We provide a Mailchimp template translator (npx @mailmundo/migrate mc). Handles classic editor + new editor templates. Drag-drop blocks become MJML sections.

  3. 3. Map segments to Mailmundo rule-based segments

    Mailchimp segment rules (e.g., "opened in last 30 days AND in segment Premium") translate to Mailmundo segment expressions. We review with you before going live.

  4. 4. Verify domain + claim sender reputation

    Add DKIM + SPF + DMARC for mailmundo.com (or your tracking subdomain). Mailmundo SES gradually ramps your reputation in parallel with Mailchimp running.

  5. 5. Migrate one campaign at a time

    Start with a low-stakes newsletter. Compare opens + clicks + unsubscribes vs Mailchimp baseline for 2 sends. Then migrate the rest of the calendar.

Talk to us first

Talk about migration